Making rules is admitting failure

Image via WikipediaI'm stuck on a couple of writing projects at work, so I write this today as a mental gear-greasing exercise. Here's the TL;DR summary for the attention-deficient.

All company rules exist because of a failure of management.

I'll explain what I mean by way of example. At a place I used to work, we published a lot of online content. During one of our regular rounds of "management has a new idea to change everything" there arose the notion of updating our massive backlog of old articles to make them relevant again. Not the worst idea ever, until it came to the execution.

So you want to hire little old me?

Image by TW Collins

Because many have asked, yes, I am for hire.

I have served as a professional writer, editor, speaker, community administrator, and software product manager for over 20 years. I had a regular radio show spot, my name on a provisional patent, and citations as a source in the Wikipedia to show for it. Google "Jay Garmon" and you'll get plenty of details. (Or just check out my lengthy bio page.)

I'm a reasonably smart guy who understands technology, and I'm offering my talents in exchange for your coin. Specifically, you can hire me as a...

• Writer of blogs, proposals, ads, scripts, or pithy commentary. If you need words strung together in interesting ways, I can get that done.
• Speaker on a variety of subjects, including how to use social media, emerging technology and the like. I also wrote a trivia column for ten years, which means I have a knack for making even the most obscure topics interesting, and I can probably do the same for you on most any subject. Particularly as it relates to tech.
• Strategist for software and interactive applications. I've overseen the development of features and functions for Web sites, including revamping a multimillion-dollar e-mail marketing system. I've launched HIPAA and PCI-compliant SaaS solutions for industry-leading healthcare software companies. If you're trying to make smarter, more effective customer-facing technology, I have a few bits of hard-earned wisdom I can bring to bear.  

But before you contact me with a job inquiry, there are some things to know.

• I don't work for free. If your inquiry includes any version of the phrase "we can't pay you," spare both of us the effort, as this will only end in an awkward e-mail where I explain I actually get paid for this stuff. Reasonably well, reasonably often. I occasionally amend my speaking fees for non-profits and charities, but those are handled on a case-by-case basis and I agree to them rarely. You've been warned.
• I have a day job. This is not to say I am unavailable during normal business hours, but my undivided attention is not on the table (unless you're offering a great full-time gig at great full-time pay). 
• I am a very public geek. Look over this blog, and you'll note a pervasive interest in science, science fiction, and online media. In the current online world, you need to have a certain measure of imagination to understand how all these new tools and trends work and evolve. Moreover, as everything is now public, pervasive, and persistent, communications skills have become more important than ever. There's no better thought-leader for the current economy than a sci-fi writer. But if having a loud and proud Star Trek fan associated with your brand is a problem, it is best we stop now, because that's who you're hiring, and your customers will figure that out pretty quickly.

If I haven't scared you off with all the above caveats, we can now discuss price. My consulting rate is $250 per hour, and my per-word rate ranges from $0.25 to $0.75 based on required research for the piece. 

I typically bid jobs based on how many hours I estimate they will require, and for speaking engagements this includes preparation, especially if you want a PowerPoint presentation in addition to my words and voice. 

For recurring jobs -- such as an open-ended blogging assignment -- I discount my rate based on how much recurring work is required. 

Finally, I am available on retainer, with the regular fee negotiated based on the expected level of time investment.

Questions, comments, or proposals should all be addressed to jay [at] jaygarmon [dot] net.

Healthcare reform explained using napkin illustrations

Healthcare Napkins All

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What I've learned in the last year--the hard way

Image via Wikipedia

On March 26, 2008, I was dismissed from a job I held for seven years, where I did good work with good people and had a lot of fun and earned a decent living. If I hadn't been shown the door, I'd probably still be there. Instead, I've spent the last year squarely outside my comfort zone, for good or ill, and learned a great deal about myself. These facts include:

• Management is harder than it looks. During this past year, I was placed in an upper management position for around eight months. I was "the boss" in a very real sense for the first time. I'm rather introverted by nature, and my usual work flow is give me a task and let me go off alone and grind on it for a while. Being a leader required me to develop new skills that I had never touched on before. It was gratifying, but far harder than any actual "work" I've had to do before.
• Entrepreneurship requires passion, which I'm not known for. GameJabs, the software start-up I helped get going, has stopped going. Our funding got held up, we missed our window in the product space (others have started building products similar to those we planned, and we can't beat the head start), and my partner who fronted the money is auctioning off the codebase to recoup some of his losses. We tried, it failed, and it sucks. I liked the product, and would have used it, but I didn't live and die by its success. None of us did, and I think that played a large part in its undoing. I'm an even keel guy, and I don't rush headlong into much, and that's not the mindset that makes for a successful entrepreneur. I'm going to think long and hard before I undertake another start-up opportunity again.
• I hate sales, which makes me a lousy consultant. I've dabbled in consulting since December, when Vupal (my last day job with a different startup) folded. I've done okay, mostly on referrals from friends who had consulting work they didn't want or couldn't do. I've learned I'm lousy at chasing work, and selling myself. This, quite frankly, is the more important skill set for a consultant than actual competence at the work being done. I'm not a good consultant, and I don't like the lifestyle. I crave structure and certainty, and the freelance life offers neither. That's an important thing to know as I plan my next move.
• I'm a great souce of ideas, but passion is necessary for execution. Every company, partner, or client I've worked for or with in the last year has benefitted from my ideas. That's not hubris; that's what I've been told by these other parties, and the evidence I've seen of it. I've got a knack for coming up with viable options for almost any venture. The problem is I lack the passion to push most of them past the goal line. Like my friend Michelle (another person I've come to know and appreciate in the last year) says, your work is to discover your work. That's what 2008 has been about for me. I'm done chasing things I don't care about.
• I need to learn to say no. Lot's of people want me to help with lots of stuff (usually for free). I spread myself way too thin, and I don't like it. I missed evenings with my daughter, and weekends with my friends, and time at all with my wife, because I chased too many commitments and tried to please too many people. "No" needs to be an acceptable answer, even for people I know and like and want to see succeed. I can't do everything for everyone, even when I want to. This has been hard to accept.
• I don't want to leave Louisville. My easiest career move would have been to relocate to New York, LA, San Francisco, Chicago, DC or Austin. The kind of Web work I've done is in high demand in those cities, though the relative cost of living would have meant a rather drastic step back in lifestyle for a year or three. That's not why I stayed. I have friends and family here. My wife and I have friends in this town we practically consider family, we've known them so long and so well. I want my daughter to grow up spending at least one evening a week with her grandparents. I'm willing to sacrifice employment opportunity--and it's a serious sacrifice, because as much as I love my hometown, it is designed against innovation in almost every way--to make sure I can keep close these friends and family, in every way possible. They've gotten me through this year.
• I actually like working at home. Time was, I had trouble working from home because I had trouble separating work tasks (deadlines) from home tasks (laundry). In the last year, I've learned how to strike that balance, mostly through time management, and I've found I like--even prefer--working from home. I can get the car's oil changed and write up five blog posts in the same day if I manage my task list correctly, and I like that flexibility. If I land a day job that affords telecommuting, I plan to take extensive advantage of it.
• I'm good at writing, and I miss it. In this whole mess of insanity that has been 2008, I've done almost no fiction writing. My skills have waned. My art has been optional as I've chased work. This has bothered me, more than I expected. When I finally get settled--hopefully with a new day job--I plan to carve out a lot more regular time to write.
• I know what my dream job is now. When I was doing six things, chasing consulting work, trying to build a startup, helping a friend with her event-planning business, and had ten other balls in the air, I followed a whole host of people on Twitter: CEOs, social media experts, local ad agency people, technology experts, entrepreneurs, Web comic artists, and sci-fi writers. Only the last two groups ever really interested me. I relate more to the creatives, to the dreamers, to the folks that make ideas for a living. When all is said in done, that's what I want to do. I'm a writer, and I want to write. I'll need a day job for a while as I ramp up that line of income--and it may never be full time (Web work pays too well, and has benefits)--but that's what I want to do. I think I'm done with any other game.

I've been very lucky this last year, for all the jobs lost and stress endured. I've learned a great deal, and been pushed out of my comfortable niche to finally make some choices that I'd been putting off. My goals now: Get a day job, get my wife and daughter into a bigger house (as we're outgrowing this one), and get cracking on a writing career that has been stalled too long.

Depressed I'm not going to South by Southwest,

Image by cackhanded via Flickr

For most of 2008, I had plans to attend South by Southwest Interactive for the first time. Initially as an employee of CNET, then as an employee of VuPal, then as a co-founder of GameJabs. (It's been an eventful year, employment-wise.) For various business and economic reasons, all those plans fell through, and as I search for my next day-job, I have to be more conservative with my discretionary funds.

Theoretically, I could go to SXSWi on the pretense of finding a day-job, but I'm not truly convinced that any job I'd find there would be different from most of the other jobs I've already found for which I'm qualified. As to why I'm having trouble getting one of those jobs? I don't want to take a drastic hit to my standard of living. As a Web content/product/social media guy, most of the work for me is in New York, Los Angeles or San Francisco. Thus, I'd either need to telecommute from Louisville (where my wife, family, and insanely affordable 3-bedroom house are employed and/or located) or I'd need to be paid far more than anyone is willing to pay me.

Paying several hundred dollars to attend an event that help me discover jobs I can't accept is bad business, which is a shame, because I'd very much benefit from the educational and networking opportunities to be found there. I'll just live vicariously through the 15 or so friends and colleagues that are attending, and hope that if any of them find out someone is looking for a kickass, SEO-savvy writer/editor/strategist, that they think of me.

Alas.

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