Image by wblo via FlickrMy car is going in the shop and I'm behind on deadlines, so here's a NCAA Tourney-themed rehash from my Geek Trivia archives:
[I]t should come as little surprise that the March Madness, Final Four, and Sweet Sixteen appellations are trademarked terms. However, of the three signature phrases, Final Four is the only registered trademark held solely by the NCAA. ...
[T]he NCAA is a legal licensee of Sweet Sixteen and March Madness, but it doesn't own the phrases. While the Sweet Sixteen trademark holder is rather conventional, the owner of March Madness owes its existence to a legal dispute over a video game.Find out who owns March Madness here.
WHO OWNS THE TRADEMARKS TO "MARCH MADNESS" AND "SWEET SIXTEEN" AS APPLIED TO BASKETBALL TOURNAMENTS?