![Steve Jobs shows off iPhone 4 at the 2010 Worl...](http://upload.wikimedia.org/wikipedia/commons/thumb/b/b9/Steve_Jobs_Headshot_2010-CROP.jpg/300px-Steve_Jobs_Headshot_2010-CROP.jpg)
I bring it up because: Adams outed his high ground maneuver phrase just this week in his analysis of the Apple iPhone 4 "antennagate" press conference. Steve Jobs basically staked out the high ground of trying to fight dropped calls -- a problem every smartphone has -- and admitted that Apple failed to topple this unbeatable enemy. While Apple isn't getting a total free pass, the debate has moved on to how every smartphone deals with signal drops, rather than exclusively about how Apple's iPhone 4 exhibits the problem. That, my friend, is a classic high ground maneuver.