Who coined Google's unofficial motto Don't Be Evil? (Hint: It wasn't Larry Page, Sergei Brin or Eric Schmidt)

Image by tantek via FlickrTwelve years ago this week -- Sept. 4, 1998 -- Google was founded by Stanford students Larry Page and Sergei Brin. What began as a project to improve academic paper citations has since become arguably the most powerful media company on earth. No small part of Google's monstrous growth was the loyalty of the tech community, which the company won over with its upstart idealist motto "Don't Be Evil."

With repeated privacy gaffes like Google Buzz's contact list exposure or the Wi-Fi packet sniffing performed by Google Street View survey vehicles, people have begun to doubt whether the Don't Be Evil mantra is still practiced at Google. With Google's blatant net neutrality sellout to Verizon, some suspect Don't Be Evil was never a serious part of Google's corporate DNA.

To that end, it's worth noting that Don't Be Evil is a phrase that was suggested to Brin and Page, rather than suggested by Brin and Page. And it wasn't current CEO Eric Schmidt that brought Don't Be Evil into Google's company culture. Instead, it was one of Google's most influential early employees that coined Don't be Evil as a core company value -- an employee that, perhaps tellingly, is no longer with the company.

Who coined Google's unofficial motto Don't Be Evil? 

Nerd Word of the Week: Schminternet

Image by Steve Rhodes via FlickrSchminternet (n.) - A version of the Internet that does not operate under net neutrality standards and thus has tiered access and "surfing tolls" for certain content, services, or websites. The phrase is named after Google CEO Eric Schmidt who notably reversed course on net neutrality when Google forged a traffic prioritization pact with Verizon. The term was coined by Jeff Jarvis who snarked on Twitter: "The Schminternet = not the internet. Comes with new fees."

I bring it up because: The Google-Verizon wireless traffic pact just won't die. Wired referred to Google as a "net neutrality surrender monkey" (earning extra points for the Simpsons reference) and Jon Stewart took shots at Google from his perch atop The Daily Show. While some predicted Google would sell out years ago, it is nonetheless disillusioning that the company once seen as the champion of the open internet is now playing the same self-serving corporate games it formerly opposed. If things keep in this direction, the backlash is only going to get stronger and calling Google's tiered internet the Schminternet is the nicest thing web activists will say about Eric Schmidt or his company.

Related articles by Zemanta

• Internet, schminternet (buzzmachine.com)
• Wireless Is Not Different. You Can't Be Half-Open (techcrunch.com)
• 10 Media Takes on the Google-Verizon Net Neutrality Proposal (wired.com)
• Where Facebook Stands on the Net Neutrality Debate (webpronews.com)