Showing posts with label truly trivial. Show all posts
Showing posts with label truly trivial. Show all posts

Wednesday, February 23, 2011

What happened to the FIRST American flag raised over Iwo Jima -- the one that DIDN'T appear in the famous photo?

Joe Rosenthal - Raising the Flag on Iwo Jima (...Image by luvi via Flickr
Sixty-six years ago today, one of the most recognizable and inspirational military photographs in history was taken: Raising the Flag on Iwo Jima. On Feb. 23, 1945 a group of five US Marines and one US Navy corpsman were photographed erecting an American flag atop Mt. Suribachi during the World War II Battle of Iwo Jima. The iconic image came to win Pulitzer Prize, serve as the inspiration for the US Marine Corps War Memorial at Arlington National Cemetery and -- perhaps most importantly -- to represent the courage and valor of American armed forces (particularly the Marines) during the second World War.

Not bad for a backup plan.

The flag immortalized in Joe Rosenthal's famous photograph was the second US flag raised atop Mt. Suribachi during the Battle of Iwo Jima. Another US flag had been raised a short time earlier, one that the rather more famous (and larger) US flag was brought in to replace.

What happened to the first US flag raised atop Mt. Suribachi during the battle of Iwo Jima?

Thursday, February 10, 2011

What classic board game was used to help Allied POWs escape in WWII?

Americans in Asia?Image by Martin Cathrae via FlickrThis week marks the anniversary of the "invention" of a classic board game, which is to say the date a mainstream game publisher started distributing the game on a national scale. There are a number of legends and misconceptions regarding this cultural icon, but often overlooked is the board game's role in aiding the Allied victory in World War II -- by supporting prison breaks by captured soldiers.

WHAT CLASSIC BOARD GAME WAS USED TO HELP ALLIED P.O.W.S ESCAPE IN WORLD WAR II?

Saturday, January 29, 2011

What symbolic item of cargo miraculously survived the Challenger disaster -- and is still in service today?

View of the Liftoff of the Shuttle Challenger ...Image via WikipediaFive years ago, on the 20th anniversary of the Challenger disaster, I wrote this Geek Trivia column. Half a decade later, I modestly pass this bit of history on to my readers again.
What notable item of nonscientific cargo survived the Challenger disaster, going on to have its own unique, symbolic career?

An American flag on loan from Boy Scout Troop 514 from Monument, CO was onboard the Challenger when it broke apart, and salvage efforts recovered it from the Atlantic Ocean completely intact inside its sealed plastic container.

Now known as the Challenger Flag, it has enjoyed some storied exploits since its discovery during the Challenger wreckage recovery efforts. ... Though explosion all but destroyed the flag's commemorative case and a group of silver medallions along with the Challenger, the flag itself survived to fly at many notable events and locations. ...

NASA returned the flag to Troop 514 in late 1986, but it did not remain with them long. In early 1987, Chief Justice of the U.S. Supreme Court Warren Burger designated the Challenger Flag as the official flag of the U.S. Constitution's Bicentennial celebrations. On Sept. 17, 1987, the Challenger Flag served as a featured part of the Constitutional Parade in Philadelphia, and the following day it flew once again above the U.S. Capitol.

The Challenger Flag then went into semi-retirement for the next 15 years, serving only as an honored artifact in Colorado Boy Scout Eagle Court ceremonies. Then, in 2002, the troop loaned the flag to the Church of Jesus Christ of Latter Day Saints for display in Salt Lake City while the city hosted the Winter Olympic Games.

Today, the Challenger Flag again resides in the possession of Troop 514, awaiting its next call to duty.
Read the complete column here.

Friday, January 28, 2011

What consumer product *besides* building blocks does Lego manufacture more of than any other company in the world?

A pile of Lego blocks, of assorted colours and...Image via WikipediaA mere 53 years ago today -- Jan. 28, 1958 -- the Danish toy company Lego patented their design for interlocking plastic building blocks. In the intervening decades, the Lego brick has become arguably the most popular brand of building block in history, as the company has produced some 400 billion Lego blocks, or roughly 62 bricks for every man, woman and child living today.

As a byproduct of this massive success, Lego has also become the world's most prolific manufacturer of another consumer product -- one that almost no one recognizes despite the staggering volume of the product put out by Lego every year.

WHAT CONSUMER PRODUCT BESIDES BUILDING BLOCKS DOES LEGO MANUFACTURE MORE OF THAN ANY OTHER COMPANY IN THE WORLD?

Monday, January 17, 2011

What geekworthy technique was used to locate the lost Palomares hydrogen bomb?

Nuclear weapon test Romeo (yield 11 Mt) on Bik...Image via WikipediaForty-five years ago today, the US Air Force suffered a real-life Broken Arrow when a hydrogen bomb was lost in a mid-air collision over rural Spain. The so-called Palomares Incident occurred on Jan. 17, 1966 when a KC-135 airborne refueling tanker collided with a B-52G bomber that was carrying four Mk28 hydrogen bombs. The entire crew of the KC-135 was killed, three of the seven men aboard the B-52G died, and all four hydrogen bombs separated violently from the destroyed aircraft.

This is a classic Broken Arrow event, wherein US-owned nuclear weapons are lost in a fashion that does not lead directly to nuclear war. (The film Broken Arrow actually depicts an Empty Quiver incident, wherein a nuclear weapon is stolen by hostile forces. The thieves attempt to disguise the theft as a mere Broken Arrow. The result is a Nuc Flash, as the stolen nuke is detonated.)

Two of the Palomares hydrogen bombs detonated their conventional explosive components upon impact with the ground, spreading plutonium fallout over a 2-square-kilometer area of Spain. A third bomb landed intact in a riverbed. The fourth bomb was lost when its descent parachute miraculously deployed after the collision, allowing the weapon to drift into the Mediterranean Sea.

It took nearly three months for a massive naval expedition to locate what was a essentially a metal cylinder 22 inches wide by 170 inches long in the vast expanse of the Mediterranean. Fortunately, the US Navy had some serious math geeks around to help them increase their odds of tracking down the nuclear needle in the aquatic haystack.

What geekworthy technique was used to locate the lost Palomares hydrogen bomb?

Wednesday, January 12, 2011

What secret ingredient in Coca-Cola is illegal for every other US beverage-maker to import or use?

A Coke pinImage via WikipediaJan. 15 is the 122nd anniversary of the Coca-Cola Company, which is a perfectly good excuse for recycling an old Geek Trivia column rather than writing a new Truly Trivial for this blog. Thus:
The Coca-Cola Company took one of greatest media shellackings in history when New Coke debuted on April 23, 1985. The American consumer considered Coca-Cola a cultural icon that was above revision, so Coca-Cola Classic was released on July 10, 1985 (less than three months after being discontinued)...

Problem is, the Coca-Cola Classic that was released after the New Coke fiasco wasn’t the same as the Coca-Cola released before New Coke. The “logic” behind New Coke was two-fold: First, to make the drink sweeter in order to compete with sweeter-tasting rival drink Pepsi; second, to switch all domestic Coca-Cola bottlers from cane sugar to the cheaper high-fructose corn syrup sweeteners. When Coca-Cola Classic came back on the market, it too was made with corn syrup rather than sugar.

And that was far from the only change to the Coke formula over the years. In 1935, the formula was tweaked to be certified kosher. Moreover, John Pemberton, inventor of Coca-Cola, actually sold several different versions of the formula to different buyers — and that was after he had converted it to a carbonated drink, rather than its original alcoholic cocawine formulation.

One ingredient unique to American Coca-Cola is still used — after a fashion — in the formulation. Coca-Cola can rightly claim this additive as a brand differentiator, as it has received special dispensation from the U.S. government to be the sole American corporation to employ this ingredient in a consumer beverage.

WHAT INGREDIENT HAS THE U.S. GOVERNMENT GIVEN COCA-COLA SOLE AND UNIQUE PERMISSION TO USE IN CONSUMER BEVERAGES?
The answer is right here.

Monday, December 20, 2010

Truly Trivial: What names besides Rudolph were considered for the famous red-nosed reindeer?

CD cover
Wednesday is my birthday, which means it's the holiday season, which means the TV networks (and yours truly) are going into reruns, so here's a classic solstice special from my Geek Trivia days to tide you over:
Few and far between are the denizens of the industrialized world who can escape the secular trappings of the Christmas season, perhaps best exemplified by Santa Claus and his loyal team of nine enchanted (or, at least, telekinetic) reindeer: Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen, and Rudolph — the latter also sporting the superpower of a hyper-illuminated red nose.
Eight of Santa’s flight-capable caribou can trace their origins to a poem: “A Visit from Saint Nicholas.” Better known by its revised title, “The Night Before Christmas,” the earliest version of this poem first appeared on Dec. 23, 1823 in New York’s Troy Sentinel newspaper. ...
Rudolph ... didn’t appear until copywriter Robert L. May dreamt him up in 1939 — and Santa’s red-nosed team leader almost received a different name.
WHAT NAMES BESIDES RUDOLPH DID WRITER ROBERT L. MAY CONSIDER FOR HIS FAMOUS RED-NOSED REINDEER?
Get the complete Q&A here.

Tuesday, December 14, 2010

What unusual geek source provided the crowd noise for arena scenes in Tron: Legacy?

The redesigned Light cycle as featured in the ...Image via WikipediaTron: Legacy opens in US theaters today, and with it ends 25 years of computer geek anticipation of a sequel to the cult-hit 1982 cinema classic about a programmer being pulled into the metaverse of a computer mainframe. First word of the movie broke at Comic-Con in 2008, when Disney showed off test footage of lightcycle combat to an unsuspecting crowd. Grainy, cellphone-captured footage of the promo soon linked to the Internet, and the raucous and approving crowd reaction assured the filmmakers the project was worth pursuing.

Every subsequent press release about Tron: Legacy has seemed to be an act of escalating fan service. Techno-synth artists Daft Punk not only composed the movie score, but threw a rave on set during filming. Recognizer battleships, lightcyle races and disc wars have all been updated for 3D appearances in the new movie. Above all, Jeff Bridges reprises his role as Kevin Flynn.

But perhaps the most noteworthy, and apropos, bit of insider geekery surrounding Tron: Legacy involves the sound sourcing for those aforementioned updated gladiatorial arena scenes.

What unusual geek source provided the crowd noise for arena scenes in Tron: Legacy?

Sunday, December 05, 2010

What cult hit game was the inspiration for the alt-holiday Day of the Ninja?

Day of the Ninja logo.Image via WikipediaIn case you missed it, Dec. 5 was the Day of the Ninja, the geeky alt-holiday counterpart to Talk Like A Pirate Day (which occurs on Sept. 19). Perhaps appropriately, Day of the Ninja has a much lower profile than Talk Like A Pirate Day, largely because Day of the Ninja hasn't enjoyed national promotion by humor columnist Dave Barry. Talk Like a Pirate Day, however, was highlighted by Barry in a 2002 column, and the holiday's founders appeared on a 2006 episode of Wife Swap as a "family of pirates." Thus, in the never-ending faux-war between pirates and ninjas, pirates have undoubtedly won the mainstream holiday PR battle.

In gaming circles, however, Day of the Ninja is as popular (if not moreso) than Talk Like a Pirate Day. That's due in some portion to ninjas making more compelling video game characters than pirates, but mostly because Day of the Ninja was created to help promote a cult classic tabletop game -- a secret origin that even most gamers don't realize.

What cult hit game was the inspiration for the alt-holiday Day of the Ninja?

Monday, November 22, 2010

What were the original system requirements for Windows 1.0?

Windows 1.0, the first version, released in 1985
Windows 1.0, the first version, released in 1985 (Photo credit: Wikipedia)
Microsoft's Windows operating system turned 25 last Saturday -- 27 years after the OS was supposed to be released. Windows 1.0 was two years late when it finally debuted on Nov. 20, 1985, and it took only two weeks in the wild before Microsoft had to release a 1.01 bug-fix update. Despite serious limitations and performance issues, Windows nonetheless outlasted its PC graphic user interface competitors, VisiCorp's VisiOn and the GEM interface, the latter of which was adopted by Atari.

What made Windows successful? A number of factors, but primary among them was the availability of third-party apps for the OS and immediate support for color monitors. Of course, it wouldn't be a Windows operating system if these advantages didn't come with a hefty hardware requirement.

What were the original system requirements for Windows 1.0?

Tuesday, November 16, 2010

In what year did the last of New York's DC electrical power customers to convert to AC service?

Fig. 13 from Nikola Tesla's A New System of Al...Image via WikipediaIn 1882, the Edison Electric Illuminating Company began supplying direct-current electrical power to 59 customers in lower Manhattan, NY -- all of them within a square mile of inventor Thomas Edison's generator plant. This was the glaring drawback of Edison's proprietary DC system: it could not efficiently transmit bulk power over distances of more than a mile. While the "Wizard of Menlo Park" used his considerable fame, money and influence to promote adoption of his DC technology -- and the associated patent royalties Edison enjoyed -- it was a vain effort.

Nikola Tesla's alternating current technology could transmit power efficiently over great distances, eliminating the need for a power station every mile or so down the road. The 1895 debut of Tesla's George Westinghouse-financed Niagara Falls alternating current hydroelectric plant irrevocably demonstrated AC power's practical superiority, and every major consumer electrical utility initiative since has been based around an alternating current infrastructure.

That doesn't mean DC power went away overnight. There were still many vested interests in the DC power industry, and many customers already had DC power appliances and lighting they weren't eager to replace. Thus, many New York residences and businesses remained on DC power decades after AC power became the norm. But the actual longevity of consumer DC power in New York is still startling.

In what year did the last of New York's DC electrical power customers to convert to AC service?


Tuesday, November 09, 2010

Shuttle mission STS-2 featured the only all-rookie crew in space shuttle history -- except one of them was already an astronaut. Wait, what?

Mission patch for STS-2 Space Shuttle missionImage via WikipediaOn November 12, 1981, the space shuttle Columbia launched its second mission -- the first and last shuttle flight with an all-rookie crew. Neither Commander Joe Engle nor Pilot Richard Truly had ever flown in space before mission STS-2; NASA hadn't sent an all-space-novice team into orbit since Skylab 4 in 1973 and has never sent one since.

Before you jump to conclusions, the performance of the STS-2 team is not the reason NASA informally banned subsequent all-rookie spacecraft lineups. While Engle and Truly did violate NASA orders during the mission, their performance was both laudable and daring. And if that seems counter-intuitive, wait until you realize that one of these two NASA rookies already earned his US astronaut wings before he ever entered the space program.

How did NASA send up an all-rookie crew on STS-2 if one of the crew members was already an astronaut?

Tuesday, October 19, 2010

What unit of measure was created specifically to describe the energy output of supernovas?

Supernova haloImage via WikipediaHere's a fun fact for you: I am approximately 56 attoParsecs tall. Contrary to what Han Solo would have you believe, a parsec is a unit of distance. One Parsec is roughly 3.26 light years, or 3.085 x 1016 meters. The prefix atto describes 10-18 Parsecs. Carry the math and you get 3.085 x 10-2 meters, or 3.085 centimeters. Thus, at 5'8" I am roughly 56 attoParsecs tall.

There are lots of oddball units of measure like the attoParsec that have fallen into regular scientific usage, though many of them have more than mere amusement behind their origins.

Take a barn, which is equal to 10 square femtometers (10-28 m2). That's the cross-sectional area of a typical uranium nucleus, which is a scale of area that comes up a lot in nuclear magnetic resonance research. Describing the nuclear cross-section of uranium as "big as a barn" is ironic, but the unit has practical applications. Scientists don't enjoy using scientific notation much more than the next geek, so they create units of measure that let them use conventional numeric terms when describing observed experimental values.

Besides, it's much more fun to talk about barns than it is square femtometers.

Not all unconventional units of measure are there to accommodate extremely small scales. Quite the contrary. The Galactic Year (GY), for example, is roughly equal to 250 million years -- the length of time it takes for the Earth to complete one revolution around the Milky Way. Earth is roughly 20 GY old, and the Cretaceous-Tertiary Extinction Event that wiped out the dinosaurs occurred roughly 0.4 Galactic Years ago.

So what's the most out-of-scale unit of measure in use today? How about one that can describe the entire lifetime output of our sun without sneaking up on double digits. It's the same unit of measure explicitly designed to describe supernovas.

What unit of measure was created specifically to describe the energy output of supernovas?

Tuesday, October 12, 2010

What name for a 10th planet did authors Douglas Adams, Larry Niven, and Arthur C. Clarke coincidentally "agree" on?

Representation of the Hitchhiker's Guide to th...Image via WikipediaI'm overloaded this week, despite it being the 31st anniversary of the publication of The Hitchhiker's Guide to the Galaxy. Thus, today's truly trivial is another recycled Geek Trivia with a Douglas Adams bent:
The "formal" search for a 10th planet (to abuse the term loosely) began in the early 1900s when none other than Percival Lowell — the astronomer who basically bankrolled the search for the eventual discovery of Pluto — predicted that another Jupiter-esque gas giant must reside at the edge of the solar system. ... It turns out Lowell and his contemporaries just didn't have good data on Uranus and Neptune. When Voyager 2 finally did flybys of these orbs in the late 1980s, suddenly all the mathematical basis for Lowell's "Planet X" disappeared. Nonetheless, the Planet X concept was now a part of public consciousness, and an untold number of writers set about to use the "10th planet" as a plot device in their stories. ...
Still, one name seems to appear more often than most when authors and screenwriters christen a fictional Planet X. Inspired by the traditions of naming local worlds after figures from Greco-Roman mythology, several notable science-fiction scribes — including Douglas Adams, Arthur C. Clarke, and Larry Niven — coincidentally managed to "agree" on this planetary moniker.
WHAT NAME FOR A 10TH PLANET DID AUTHORS DOUGLAS ADAMS, LARRY NIVEN, AND ARTHUR C. CLARKE COINCIDENTALLY "AGREE" ON?
Get the answer here.
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Monday, October 04, 2010

What class of aircraft does the FAA consider SpaceShipOne?

Spaceship One, the first privately funded and ...Image via WikipediaOn Oct. 4, 2004, SpaceShipOne completed flight 17P, its second manned spaceflight in five days, thereby securing the Ansari X Prize as the first viable private manned spacecraft in human history. To get there, SpaceShipOne first had to get US Federal Aviation Administration approval to fly -- which was somewhat complicated given that there was no existing registry category for a private passenger spaceplane.

Scaled Composites, the manufacturer of SpaceShipOne, applied for the registry number N100KM. N is the prefix for all US-registered aircraft. The 100KM was a reference to the 100-kilometer altitude that SpaceShipOne needed to achieve to qualify for the X Prize. Unfortunately, N100KM was already listed, so SpaceShipOne instead got the registry number N368KF for 368 kilo-feet, which is roughly equal to 100 kilometers.

To get that aviation equivalent of a license plate, SpaceShipOne had to be shoehorned into an existing passenger aircraft classification.

What class of aircraft does the FAA consider SpaceShipOne?



SpaceShipOne -- the first viable private manned spacecraft -- is officially classified as a glider by the FAA.

Yes, the FAA's Office of Commercial Spaceflight licensed SpaceShipOne's rocket motor for suborbital flight. Yes, you wouldn't expect anything with a rocket motor to be called a glider. That said, for most of SpaceShipOne's independent flight, it is an unpowered glider.

After the White Knight parent launch aircraft drops SpaceShipOne, it engages the rocket motor to achieve suborbital flight. Once space altitude is achieved, the motor disengages and SpaceShipOne deploys its "shuttlecock" glide planes that allow it enter a controlled glide back to Earth. For the entire descent portion of its flight, SpaceShipOne is a glider -- if a wildly unconventional one.

That's not just some non-traditional technical taxonomy, it's an aerodynamically extraordinary example of the Truly Trivial
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Monday, September 27, 2010

According to Einstein's famous equation, how many food calories are there in a single gram of mass?

Animated atomic bomb explosion.Image via WikipediaExactly 105 years ago today -- Sept. 27, 1905 -- Albert Einstein published his paper "Does the Inertia of a Body Depend Upon Its Energy Content?" in Annalen der Physik, introducing the world to his famous equation, E = mc2. Except E = mc2 didn't actually appear in Einstein's original paper; Uncle Albert described his formula in prose, using different variables to express both energy and the speed of light. Translating from the original German, Einstein wrote:
If a body gives off the energy L in the form of radiation, its mass diminishes by L/V2.
The V in this case is the 1920s-era standard variable for the speed of light (which Einstein argued was constant). Thus, if you wrote out the mass-energy equivalence equation as Einstein originally described it, you'd get m = L/V2.

The upshot of Einstein's mass-energy equivalence and the relativity it helps describe is that all matter can be converted into a predictable amount of energy -- a large predictable amount of energy. Fortunately, only in very rare circumstances can matter be efficiently and explicitly converted entirely into its equivalent energy. We don't unleash all of our food energy when we digest it, for example, because we're unlocking its chemical energy, not its nuclear energy. That's a very good thing, as E = mc2 would make your average slice of cheesecake exponentially more fattening (and destructive).

According to Einstein's famous equation, how many food calories are there in a single gram of mass?

Wednesday, September 22, 2010

What was Super Mario's original name and occupation? (Hint: He wasn't a plumber)

A palette swap of Mario and Luigi, as seen in ...Image via WikipediaI'm totally hosed with work, so I'm copping out again and recycling a Geek Trivia column rather than writing a new Truly Trivial. Luckily, Nintendo was founded 121 years ago this week, so I've got an easy topic to milk. See below.
Mario first appeared as the ladder-climbing, barrel-dodging, gorilla-enraging protagonist of Donkey Kong, which made its arcade debut in 1981. ... It wasn't until 1983 that Mario would rate his own name on the game marquee, when he enjoyed three title releases: Mario's Cement Factory, Mario's Bombs Away, and Mario Bros. The latter introduced the world to Mario's brother, Luigi. (It was also the first time Mario squared off against evil turtles.)
...In an industry where an ever-increasing number of complex and hyper-real — and in some cases, hyper-violent — characters and concepts grab headlines and zeitgeist, it's nice to think that a simple Italian plumber named Mario still carries a lot of weight with avid game consumers. Of course, this world-famous character has come a long way from his humble roots — when his name wasn't Mario, and his gorilla-free day job was something besides a plumber.
WHAT WAS THE ORIGINAL NAME OF THE NINTENDO VIDEO-GAME CHARACTER MARIO, AND WHAT WAS HIS OCCUPATION?
Find out here.
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Tuesday, September 14, 2010

What was the original name of the Space Shuttle Enterprise?

Space Shuttle EnterpriseImage via WikipediaA mere 34 years ago this week -- Sept. 17, 1976 -- the Space Shuttle Enterprise was revealed to the public with a  Star Trek-themed press event. Gene Roddenberry and much of the original Star Trek series' principal cast were present, which was appropriate since it was a mass write-in campaign by Star Trek fans that prodded NASA into naming the original shuttle orbiter after the famous fictional starship.

The space shuttle designated OV-101 was originally intended to bear a different name than Enterprise, one which has some intriguing parallels to Star Trek canon.

What was the original name of the Space Shuttle Enterprise?

Tuesday, September 07, 2010

What work of classic literature was Gene Roddenberry's inspiration for Star Trek? (Hint: It wasn't "Wagon Train")

Star Trek motivational poster courtesy Echosphere.netA mere 44 years ago this week -- Sept. 8, 1966 -- the first episode of Star Trek aired on CBS. The debut of "The Man Trap" was the culmination of six years of work for series creator Gene Roddenberry, who had been developing and shopping his show concept since 1960.

Like all Hollywood pitches, Roddenberry had to relate his show premise to an already successful franchise in order to interest production studios. Thus, Star Trek was floated to TV houses as "Wagon Train in space" -- a description that many fans consider inaccurate, and perhaps even condescending.

In truth, Roddenberry was only citing the episodic, random-encounter-with-the-unknown aspect of Wagon Train. His inspiration for Star Trek, as he would later claim, was actually one of the most famous works of classic literature ever written.

What work of classic literature was Gene Roddenberry's self-professed inspiration for
Star Trek?

Monday, August 30, 2010

Who coined Google's unofficial motto Don't Be Evil? (Hint: It wasn't Larry Page, Sergei Brin or Eric Schmidt)

IMG_8283Image by tantek via FlickrTwelve years ago this week -- Sept. 4, 1998 -- Google was founded by Stanford students Larry Page and Sergei Brin. What began as a project to improve academic paper citations has since become arguably the most powerful media company on earth. No small part of Google's monstrous growth was the loyalty of the tech community, which the company won over with its upstart idealist motto "Don't Be Evil."

With repeated privacy gaffes like Google Buzz's contact list exposure or the Wi-Fi packet sniffing performed by Google Street View survey vehicles, people have begun to doubt whether the Don't Be Evil mantra is still practiced at Google. With Google's blatant net neutrality sellout to Verizon, some suspect Don't Be Evil was never a serious part of Google's corporate DNA.

To that end, it's worth noting that Don't Be Evil is a phrase that was suggested to Brin and Page, rather than suggested by Brin and Page. And it wasn't current CEO Eric Schmidt that brought Don't Be Evil into Google's company culture. Instead, it was one of Google's most influential early employees that coined Don't be Evil as a core company value -- an employee that, perhaps tellingly, is no longer with the company.

Who coined Google's unofficial motto Don't Be Evil?